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A GREAT SHOWER EXPERIENCE

Traditional shower caps are made entirely of disposable plastic. After only a few washes, they go into the trash and all that plastic gets dumped in the lake and oceans, or is collected in landfills. 

Functionally, the simplistic design of a traditional, plastic shower cap also fails to fully protect and keep hair dry. They usually leak and allow water and humidity to ruin the style you’re trying to protect.                                                 

Entrepreneur Zuly Matallana knew there had to be a better way. She worked with a group of Industrial engineers and designers to create a revolutionary product — the TIARA. 

Functionality – Water, Humidity, and Frizz are out!

Unlike traditional shower caps that have a simple, elastic, the TIARA features a 100% cotton terry cloth band on the inside of the cap, enhancing comfort, helping to wick away moisture and blocking water and humidity completely. The band fits securely across the forehead and looks very much like a TIARA — ultimately, what inspired the name of the brand.

Dual Function: The TIARA is fully reversible for hair masks

TIARA Shower Cap was designed with deep conditioning features in mind. Ideal for hair masques and deep conditioning treatments, simply turning TIARA inside out allows for the recycled fabric to absorb the heat from your head, ensuring a complete, deep conditioning that penetrates the hair shaft effectively. Once you complete your treatment, drop the cap in the washer and dryer to clean it. Forget all about smelly shower caps because this is the future!

Sustainability : Because there is no planet B!

For many businesses, defining a brand identity comes as an afterthought. Entrepreneurs come up with a genius product or service, and the ethos of the business is secondary. But that wasn’t the case for me. I always knew I’d develop something to help save the world. Sustainability has been a passion of mine for as long as I can remember, and I was always on the hunt for alternatives to single-use plastics (often to the bewilderment and frustration of everyone around me). Why couldn’t I just suck it up and buy something cheap and accessible, even if I knew it would end up in a landfill? I just couldn’t live with myself, knowing that the choices I was making could eventually mean greater problems down the road for my son and future generations. I wanted better for myself, my family, and those around me. So there I was, a shopper fixated on finding alternatives, who also, for the record, happens to have thick, curly hair. Along with a passion for sustainability, I was focused on haircare, since my mane requires a great deal of TLC (and by that, I mean lengthy styling treatments and arduous blowouts). Shower caps had become essential, as I needed blowouts to last as long as possible. But once again, my quest for an alternative to single-use shower caps was leading me down an endless rabbit hole. And that’s when I had my lightbulb moment! I could create a sustainable shower cap, made from 100% recycled materials. Better yet, I could develop a design that was far superior to the cheap options we’d all grown accustomed to. I learned that 7.3 billion disposable shower caps are sold in the U.S. each year. If my product could even slightly reduce that number, I could make a meaningful difference. From there (along with many months of intensive research and development, sacrifices only entrepreneurs can relate to, and a drive to create something I truly believed in), the TIARA Shower Cap was born. Made using recycled, waterproof, machine washable plastic fabrics, that are durable enough to last for years, the shower cap is not only sustainable, it’s the most efficient product on the market. It keeps hair dry and frizz-free, and can even be flipped inside out to be used as an insulator for hair masks. My product may be genius (in my humble opinion) but it was born out of a deep desire to create good in the world, help others, and leave the planet in better shape than I found it. Our shoppers share that vision, and we’re committed to expanding the TIARA collection to make even more sustainable options for our community of environmentally conscious, haircare enthusiasts. Keep an eye out for future launches!

"It is amazing to know that a sustainable shower cap can create such a global impact ."

Zuly Matallana, CEO, TIARA Bliss Inc.